Far Out (2019)
A college student, feeling increasingly alienated from her friend and boyfriend, makes an unexpected friend.
This transmedia project emerged from Buzzfeed and Instagram’s incubator program, #VerticalU.
FAR OUT was first published on IGTV, Instagram’s first foray into long format vertical videos and challenge to YouTube, before TikTok and Reels existed.
It utilized a traditional web series episodic structure, with episodes running 1-2 minutes each posted to a main account. All unfolding in real time, the drama was also scripted into posts and comments across six additional Instagram accounts and a Tumblr blog.
Mingling with the audience’s personal social media feeds, this transmedia approach blurred the line between reality and fiction, exploring how fiction can integrate with our lives while critiquing how social media shapes identity and personal narratives.
︎ Watch all episodes on Instagram
*best viewed on a phone
Transmedia webseries with story elements developed knowing the audience would be watching on the phone.
Teaser Promotional Posters
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Using Instagram accounts to deepen character portrayal in the digital era, each character's visual identity was meticulously curated across their feed and stories.
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The Instagram account @FarOut_TV (above) was used as a main hub to catch all the weekly content and create a timeline for easy viewing
Using Instagram accounts to deepen character portrayal in the digital era, each character's visual identity was meticulously curated across their feed and stories.
The Instagram account @FarOut_TV (above) was used as a main hub to catch all the weekly content and create a timeline for easy viewing
More details including
(1) Instagram Stories on the main account, @FarOut_TV, created in-app , (2) Stylized text messages between characters , (3) Announcement posts, (4) The character Nick’s Photography Tumblr account